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Proudly Australian Owned for over 25 years

Born for adventure, designed to last, Maxum is made to move with you through land, sea, and every wild moment in between. Rugged, reliable, and unapologetically Aussie.

Silicone to Steel – Flip the Script Without Missing a Beat

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Riding Waves for Change — SurfAid’s Make A Wave Challenge

Riding Waves for Change — SurfAid’s Make A Wave Challenge

At Maxum, we’ve always believed the ocean connects us. It pushes us, inspires us, and brings people together in a way nothing else can. That’s why we were proud to get behind this year’s SurfAid Make A Wave Challenge — a...

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Jack McCoy Australian Surf Film Fest Recap

Jack McCoy Australian Surf Film Fest Recap

Jack McCoy Surf Film Festival Recap

The inaugural Jack McCoy Surf Film Festival was a heartfelt celebration of surf culture, storytelling, and community. Across four unforgettable days, the festival brought together legends, filmmakers, and ocean lovers through film premieres, live music, and powerful moments of connection — including a moving tribute to Merc and the Psillakis family.

From the high-energy screenings of Snapt5 and Modern Collective to the nostalgic magic of Storm Riders and Endless Summer 2, every event captured the spirit of Jack’s legacy — creativity, aloha, and pure stoke.

Maxum was proud to support the festival and be part of a moment that reminded everyone why surf culture continues to inspire generations.

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Taylor Steele on Fatherhood, Surf, and Time Well Spent

Taylor Steele on Fatherhood, Surf, and Time Well Spent

This Father’s Day, Maxum teams up with legendary surf filmmaker Taylor Steele and his daughter Jaiden to celebrate time well spent. Shot along the Californian coast, the campaign captures the balance between adventure and family — with Taylor’s signature Maxum watch built to keep pace with both.

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